I/AM/A
EXECUTIVE CREATIVE
DIRECTOR
WRITER
Call me Greg Farley.
Welcome to gregoryfarley.com. “Gregory” sounds a little haughty, I know. It’s a long story involving sleep deprivation from the birth my first daughter, but the short version: I lost gregfarley dot com to an unscrupulous url profiteer. Not one to give into extortion, I bought gregory instead and enabled autorenew on all my urls. And now you know a little something about my character.
It’s not easy to curate a career. I’ve worked with some remarkable people who each had a hand in this work. And I’m grateful to all of them (ask me for names; I’ll make the connection). In an effort to capture a few professional and personal highlights, I’ve put this little game of tap-a-project together. Have a look.
project_01:
Karmanos Cancer Institute. To quote a patient, “I’ve seen enough Doctors with their arms folded telling me why I should have hope… this straight showed it to me.”
project_02:
Mercedes-Benz. COVID-19 put far too many events on hold, but car shows? Not on our watch. And we found quite a few celebrities who agreed.
Here’s the short version. It’s Concours Case Study time.
Here’s the whole show. From Martha Stewart to Rickie Fowler to Ludacris to Jay Leno to… you get the idea.
project_03:
Jack Daniel’s. It was Jack’s 150th anniversary, so a gift was in order. How about 150 prize filled barrels in 50 markets around the world? All you had to do was look for each location based on a 150-year-old photo on Facebook. And beat thousands of other people.
Here’s how it went down. From idea to press coverage.
Some nice swag to be found.
project_04:
Land Rover. How do you recapture the romantic mystique of a brand that had become associated with grocery runs? Have a world-famous author write a novella featuring a model we didn’t even sell in the US. Oh, and also create a custom social network of enthusiasts and feature them alongside the story.
AN ORIGINAL NOVELLA by William Boyd
MEETS A CUSTOM SOCIAL NETWORK of Land Rover Enthusiasts
project_05:
Jeep. Super Bowl LII. Actions speak louder than words you’ve heard a thousand times before.
project(s)_06:
Welcome to the “So blessed” section of my work. A few fun campaigns and ideas from over the years.
Land Rover. I was privileged to help lead this account. We made some inspiring work together.
Toyota. Inspired by Leeroy Jenkins and viral before you could pay for that sort of thing. One of my favorites. I still have my bootleg “4 Wheels of Fury” t-shirt.
Ebola Awareness Campaign - David Oyelowo
Ebola Awareness Campaign - Lance Bass
Brand Identity for The Macallan
Working with artist/influencer Bakpak Durden to fight vaccine hesitancy.
Yeah, we shaved Lincoln in a Lincoln to raise money for Movember.
An oldie from a time when humor wasn’t briefed as a “wink” and “international calling” was a thing. Good times.
project(s)_000:
A bit of prose and poetry is good for the soul and better for the craft. I write 500 words a morning to clear the cobwebs.
Try it.
tap for lightbox
tap for lightbox
An animated children’s book, illustrated by the incomparable Olena Shmahalo.
Biographical Miscellany
I have a degree in Psychology from The George Washington University. Everything beyond flows from that initial curiosity into what makes people tick.
From a career standpoint, I started out in national politics and PR before moving into advertising. D.C., Wisconsin, and Chicago. It shouldn’t surprise you that there’s some overlap. From there, I went here:
Springer Jacoby / Hamburg, DE
Saatchi & Saatchi / LA
Goodby Silverstein & Partners / SF
Kirshenbaum Bond Senecal & Partners / NYC
Y&R / NYC
Arnold Worldwide / NYC
Freelance / All. Over. The. Map.
Duffey Petrosky / Detroit
Founder & CCO of Farley Oil
BRAND EXPERIENCE
Also, reach out for an overview of my experience with agency transformation.
Recognition.
Cannes Film Lions (Silver, Bronze)
Cannes Press Lions (Silver - 2X)
Cannes Press Lions (Bronze)
Cannes Cyber Lions (Bronze)
Cannes Film Lions (Finalist)
One Show (Bronze)
One Show (Merit- 2X)
D&AD (Inclusion)
International ANDY Awards (Silver)
International ANDY Awards (Bronze)
London Intl. Awards (Finalist)
Clios (Silver)
Clios (Bronze)
Clios (Finalist - 2X)
Art Director's Club (Tomorrow Award)
Art Director’s Club (Merit)
AICP Awards (Winner 2X)
AICP Awards (Finalist - Cause)
WEBBYs (People’s Voice Award - 2X)
REGGIE Awards (Gold)
Belding Awards (Merit)
Healthcare Ad Awards (Gold 5X)
GAIL Awards (Silver 2X)
Trades.
Awwwards.com (Site of the Day)
Adweek (Monday Stir)
Ad Age (Multiple Stories)
The FWA (Site of the Day / Site of the Week (2X)
The Adobe Cutting Edge Award (2X)
Graphis Poster Annual
Graphis Advertising Annual
Lürzer's Archive (5X)
Communication Arts Annual
Communication Arts Web Pick of the Day
Communications Arts Web Pick of the Week
Wired Magazine
Fast Company Feature Story
Digiday | Worklife
Addtl. Certification.
Artificial Intelligence in Marketing - University of Virginia, Darden School of Business